This represents our underlying brand values of trust enduringpartnerships for development and fruitful relationships explains Mr

"This represents our underlying brand values of trust, enduringpartnerships for development and fruitful relationships," explains Mr. Nechemia."We see ourselves as international public servants, we seek to formrelationships and partnerships based on integrity and trust wherein we canprovide innovative services reflecting our commitment to support a wide range ofdeveloping countries` needs at all stages of development." The EurOrient Financial Group new corporate identity to mark also includes apositioning statement that truly captures the essence of who the EurOrient isand what it does. "We are essentially the world`s first private-sector globaldevelopment finance institution and the only development agency with a globalcharter to invest in both public as well the private sector," says Mr. Nechemia,"so we added the following tag line as a key and immediate identifier to ourbrand: The World`s First Private Sector Global Finance Development Institution."Mr. Nechemia, says, "The EurOrient Financial Group is changing from a relativelystraightforward project financier institution into a full-fledged private sectorglobal development bank responding to a wide range of development needs. As theneeds of the developing countries continue to implement economic reforms; astheir needs for infrastructure, human resources, and new technology grow; asinvestments in environmental protection become more pressing; and associoeconomic concerns like poverty, education, health and population, watersupply and sanitation, and urban development and housing become more urgent, theEurOrient faces increasing demands on its assistance and services." The font choice of the new corporate identity to mark also considered the use ofthe internet as a major vehicle and promotional component within the EurOrient`sinstitutional communication campaign.

"We are using `Georgia' as our fontchoice, in the lower case and italic," says Mr Nechemia, this is a virtuallyglobally replicatable font. "Its use as italic and lower case provides auniversally tasteful contemporary appeal that can be duplicated in various mediaand mediums around the world." Further, the font color for the blue box usesPantone Color # 2945; the actual word EurOrient, uses the Pantone Color # 284.In general, our study has revealed that "blue" is the most commonly used colorfor corporate marks of the world`s Fortune 500 companies, and among financialinstitutions in particular. "Blue is not only pleasing to the eye, it says solidand substantial," Mr Nechemia points out. The name of the EurOrient Financial Group was divided into two elements throughthe use of a "blue block" in which the EurOrient`s first three letters - "eur",which appear in white against the blue box background, serves to not only aidein the pronunciation of the company name, that historically has proved difficultto read or pronounce, but graphically also doubly serves to provide the "solid,durable, reliable" core foundation of the new branded image.

Another graphicelement included a small but eye-catching use of an orange triangle as an accentplaced in the upper right hand side of the blue block. Since EurOrient Financial Group is a global development financial institutionwhose major thrust is in identifying and investing in socially responsibleprojects and programs, the EurOrient`s commitment to "sustainable development"are reflected in the fact that the EurOrient Financial Group will produce itsglobal stationary package on environmentally friendly Forest Stewardship Council(FSC) Certified papers supplied by tree farms who respect and supportresponsible forestry practices. Moreover, the company will also use avegetable-based ink dye as opposed to lead-based. "We are achieving many goals with our new initiatives," says Mr. Nechemia, "andare very enthusiastic about the new era of institutional development and ourglobal resources mobilization campaign designed to mobilize additionalfinancial, technical and human resources for the benefit of developing nationsseeking sustainable economic development and poverty reduction and to boostEurOrient's institutional capacity. The new corporate identity to mark, brandidentity efforts reflect our historical success and our continued growth effortsfor the new millennium as we address the challenges of a changing world." Creating a new corporate identity to mark that meets so many differentcriterions was a major challenge.

Many considerations were factored into thecreative decision-making process, such as the fact that the EurOrient FinancialGroup operates in the financial sector of global economy, which requires it tohave a solid, institutional, and time-tested look. "The new corporate identityto mark must inspire confidence, establish credibility, and provide a sense ofintegrity, it needs to say that we are an organization with a solid foundationand values," says Mr Nechemia. Further, given the fact that the EurOrientoperates globally, visually, the new corporate identity to mark had to be ableto transcend the prism of cultural perspectives, attitudes and perceptions. "Ibelieve that the new corporate identity to mark resoundly meets all of ourcritical needs," says Mr Nechemia. Moving forward, the new corporate identity to mark will be further implementedacross all business functions from retail branches and marketing communicationto enhanced customer service and community activities. "We are very serious and committed to translate the values of our new corporateidentity into reality.

In that sense, this is a very significant moment for usbecause it represents more than just a change in our new corporate identity tomark," stresses Mr Nechemia on a closing note. "The new corporate identity tomark encapsulates what we stand for, the ideals we cherish and haveinternalized, and which we will realize for our myriad global constituencies inall possible ways." About EurOrientEurOrient Financial Group is a private sector global development financeinstitution accredited financial institution by United Nations General Assemblyon Financing for Development. The mission of the EurOrient Financial Group is tosupport the economic and social development efforts of the less developedcountries as they, in particular, seek to achieve the Millennium DevelopmentGoals ("MDGs"). The EurOrient's principal objective is reducing poverty and promotingsustainable economic growth. EurOrient invests in projects and programs thatpromote social development, build human capacities, and address host governmentpriorities for investments in physical infrastructure that promote and enhancesocial development.